November 2010 and another fellow Aussie touched down in the high tech land known as Silicon Valley. Last week I had the pleasure meeting this Aussie who arrived from Sydney, Australia. His name is Vincent Turner and he is the founder of Pisces Communication. To find out what his experience has been like so far in Silicon Valley and what his plans are, I decided to pick his brains. Here’s what happened.
What service / product does your company provide?
Qualification & Pricing Software to banks and brokers.
What role do you play?
How long have you been running / working on your product / service?
I originally founded the company in 2000 in Perth as a messaging company however evolved to software for banks in the last 5 years. We changed strategy from a platform to a services model 2 years ago and redeveloped our capability to underpin that model which has allowed us to look at new markets, hence why I am in the US now setting up our operations here (since Nov 2010).
What personal hardware are you using?
I use Apple personally, I’m sick of Windows and seeing as my work is email, word, excel and Powerpoint and Mac Office 2011 is out (and good) I have no need for Windows. Macbook 11-inch is my current laptop.
What Solution Stack is your business built on?
We have a very strong philosophy of choosing the technology that is right, not simply what we know. Our current market positioning (enterprise end users) means we have both Java & .Net in the stack. We also use GWT for our user front end. We have very little reliance on the database as we dont’ store customer data within our services. We run everything on the cloud, Amazon is our current provider. As part of our business we also work with CRM packages including Dynamics and Salesforce but do little to no development on these components. As we move more into the consumer facing aspects of the business we expect to take on Ruby on Rails, but early days on that for the moment.
What decision(s) lead you to go with that Solution Stack?
We want to have an each way bet with Java and .Net and like to provide our developers with the opportunity to know and work with both. We have customers who are running both and although our architecture is all services based, certain aspects of integration are simplified when you’re running the same stack so this was part of the thinking.
In terms of front end, GWT was the obvious choice for RIA for us when we started our redevelopment 2 years ago as the libraries were extensive and well road tested and as it is basically Java meant our guys could easily get hands on within eclipse etc. I don’t see us using GWT for our next breed of consumer facing interfaces however.
Top 3 Favourite online services you couldn’t live without?
Skype – I’d go sans phone if I could, but Skype need to sort their chat out something chronic.
What made you come to Silicon Valley?
If you’re an actor, you go to Hollywood. If you’re in IT you come to Silicon Valley.
What are 3 Top Challenges you faced upon arrival in Silicon Valley?
Probably too early for me on this but to date:
Sorting out the wheat from the chaff in terms of who can help you in this city and who is just going to waste your time.
Domain expertise and industry terminology for our market (lending) – hard to have meaningful conversations when you’re not sure of the right word to describe your approach.
Roles & Titles – seems like everyone here is the VP of something. Makes it hard to know if you’re talking to the right person.
How about Visa or finding a place to live?
I don’t think I’m having too many issues with the visa process or finding places to live. I found a good immigration lawyer early on.. and Craigslist for accommodation before I left.
What resources did you turn to overcome these challenges?
Bay Area or San Francisco to settle?
I’d love to say this decision is made but far from it. I almost think that the Bay Area & SF need to sort it out!
Eventually I will end up back in or near the city. Probably Duboce triangle area as this is so central to the Muni and I think any regular car user in this day and age needs to seriously re-evaluate.
In terms of office, this will always be a decision to be made with the team as I think it is part of the culture of the business and something that is reached by the early team members. I’d ideally live nearish work.
Which part of San Francisco?
Duboce triangle and surrounds.
Why did you make this decision?
Central to everything (in SF).
1 word of advice for our Aussie entrepreneurs wanting to come to Silicon Valley and start their own business?
The best advice I got was ‘just come here’ .. get on the ground and work it out. I had the good fortune/planning/luck to be able to continue to work for my AU business while getting out here for 3 months on a travel visa, while setting up and I think this has allowed me the time to do things properly, meet people, walk around and consider my options in a measured & balanced way.
If you’re in IT, then to date in my travels I can safely say there is not place like the bay area. The level of activity here every week is amazing and it will motivate you and empower you. Also, get on meetup and find some networking groups that suit you.
Thank you for doing this interview Vincent. And for sharing these golden nuggets of experience with the readers of The Road to Silicon Valley.
Startup School 2010 was a success! both on the quality of the turn out of entrepreneurs, speakers and the organizers – Y Combinator and Stanford BASES.
The day started on a nice crispy Saturday morning 16th October 2010. Breakfast was provided to all those that attended while the Dinkelspiel Auditorium at Stanford University was prepared.
The theater got packed out with many great minds of all ages – even entrepreneurs 12 years of age eager to start changing the world. The following are notes I took during each of the speeches + video. Hope you enjoy the content and find it as valuable and inspiring as I did.
Wow, what a great start to this day. Andy went over how Silicon Valley got to where it is today and then touched up on the following interesting topics:
The process in creating a business is in 3 steps: Discover –> Design –> Deliver
“Discover” phase has more value but typically less money is spent while moving to the right to “Deliver” has less value but more money is spent on it.
“The Horizon Effect”, also a topic in psychology, outlines how the majority of humans only purse goals which are in our horizon, stuff we can see, instead of stuff we cannot see. Aim past the horizon like Christopher Columbus did when he sailed past to the horizon only to find that he would not fall off the edge of the world.
Apple – spends the least on R&D ($1.2b) and consumer research. They trust their gut instinct to deliver super products. They also have less products to maintain than most companies.
Google – expects to solve the impossible. Most of their success today is attributed to the 1 day per week given to their employees to brain storm & prototype new ideas.
Innovation is the never-ending search for better solutions.
Most successful companies have more than 1 founder.
The best way to have a good idea is to have plenty of ideas.
When something makes you angry, write it down. Then find a solution to fix it – that’s an idea right there. The question then becomes “how do you filter many ideas into a few to action”.
Key to business traction: Make someone awesome so that they show it to their friends who too want to become awesome. Hence they end up using your product.
Finding a good co-founder is like there is now 2 of you doing this.
Early on you don’t need offices, go virtual with a product like CampFire.
Private offices eliminate idea generation and progress. It is detrimental.
User “Experience” is the most relevant, not the technology. You are selling the experience not the technology.
As a founder, optimize your business venture for happiness. Read book “Drive” which outlines 3 human needs: Autonomy, Mastery and Purpose. Seek Freedom and Autonomy.
In the end, you want to have a choice and be happy about it.
Over drinks (after work) is where most ideas come from. People are more relaxed and free to let their imagination run wild.
Establish a business agreement (contract) at the very beginning of your venture. This should outline who does what and equity split. This eliminates nasty legal issues once the business becomes successful.
Books recommended by Tom for every entrepreneur to read:
Provide a service where users are happy and then monetize.
Entrepreneurs build and innovate companies and investors should be lucky to be a part of it.
Never forget its your company, the founder’s company.
Once an entrepreneur, always an entrepreneur.
It takes guts but anyone can do it.
It’s crazy to start a company with 1 founder. It’s all about building a great team. And if you are a founder you have to build a great team some day so why not build it the day you start the company – the 1st hurdles to get over.
There is more in the videos below where Ron outlines his journey and the journey of great friends from Napster, Google, Facebook and Twitter.
Don’t be a cannon fodder. Work on things you love. Life is too short.
Key before you start your own music startup:
Artists are poor so they won’t pay you,
The market is totally saturated,
The economies are challenging with required payments to labels every quarter and lawyers waiting for you to become big so they can sue you.
If you want a good laugh and learn heaps about the risks of starting up a music venture then you should watch Dalton’s music business review (videos below) of his 6 years of building Imeem, what worked and what didn’t.
Had many unsuccessful launches but persistence got them through. Paul Graham stated “you guys won’t die, your like cockroaches”.
Michael Seibel from Justin.tv introduced Brian and his co-founder to the Y Combinator methodology and eventually to Paul Graham. Initially, Paul didn’t like the business idea. That changed quickly.
Brian used a classic motivation / psychology approach that Anthony Robbins teaches: “Whatever you focus on expands (you get)”. So he decided to focus on revenue by printing a positively inclined graph depicting revenue and pasting it on the bathroom mirror. This way it was the 1st thing he saw every morning and the last before going to bed to dream. It worked!
Paul Graham advised: “Go to your users”. So Brian and his co-founder flew to NYC, Washington DC and Denver and knocked on people’s doors to sell their service – “do you know how much your bedroom is worth?!”.
Then, David, Barry Manilow’s drummer posted his apartment for rent while he toured with Barry Manilow. This changed the direction of AirBnB and the 1st “wiggles of hope ~ PG” appeared. AirBnB launched version 5 of their product and started to be Ramen Profitable.
Today, AirBnB is in 8200 cities, 166 countries and traffic has started booming in the last 5 months.
AirBnB is now a “Community market place for space”.
All this started with an airbed in a living room to solve an accommodation problem.
The following videos are titled “Powerless and obscure” – 1,000 days ago (October 2007). How Brian started AirBnB and it nearly fell apart only to survive after the 5th launch. Very inspiring and educational.