Startup School 2010 – the recap, highlights & lessons

Startup School 2010 was a success! both on the quality of the turn out of entrepreneurs, speakers and the organizers – Y Combinator and Stanford BASES.

The day started on a nice crispy Saturday morning 16th October 2010. Breakfast was provided to all those that attended while the Dinkelspiel Auditorium at Stanford University was prepared.

The morning of Startup School 2010 - at Stanford, Dinkelspiel Auditorium

Startup School 2010

Schedule

The theater got packed out with many great minds of all ages – even entrepreneurs 12 years of age eager to start changing the world. The following are notes I took during each of the speeches + video. Hope you enjoy the content and find it as valuable and inspiring as I did.

Brian Chesky (Founder of Airbnb) speaking to an audience of entrepreneurs. Spot me in the 3rd row! 🙂 Photo by Robert Scoble

09:30
Andy Bechtolsheim
Founder Arista Networks; Founder, Sun Microsystems

Andy Bechtolsheim - Founder of Arista Networks & Founder of Sun Microsystems

Wow, what a great start to this day. Andy went over how Silicon Valley got to where it is today and then touched up on the following interesting topics:

  • The process in creating a business is in 3 steps: Discover –> Design –> Deliver
  • “Discover” phase has more value but typically less money is spent while moving to the right to “Deliver” has less value but more money is spent on it.
  • The Horizon Effect”, also a topic in psychology, outlines how the majority of humans only purse goals which are in our horizon, stuff we can see, instead of stuff we cannot see. Aim past the horizon like Christopher Columbus did when he sailed past to the horizon only to find that he would not fall off the edge of the world.
  • Great companies:
    • Apple – spends the least on R&D ($1.2b) and consumer research. They trust their gut instinct to deliver super products. They also have less products to maintain than most companies.
    • Google – expects to solve the impossible. Most of their success today is attributed to the 1 day per week given to their employees to brain storm & prototype new ideas.
  • Innovation is the never-ending search for better solutions.
  • Most successful companies have more than 1 founder.

10:00
Paul Graham
Partner, Y Combinator; Founder, Viaweb

Paul Graham - Partner of Y Combinator & Founder of Viaweb

Paul spoke of Super-angels vs. VCs and how the landscape has changed. I didn’t take notes during Paul’s speech since Paul made it available online here.

The New Funding Landscapehttp://www.paulgraham.com/superangels.html

10:30
Andrew Mason
Founder, Groupon

Andrew Mason - Founder of Groupon
  • Initial site was a WordPress blog where Andrew would copy and paste group buy requests from ThePoint.
  • Early hiring advise:
    • Avoid titles (unless required for hiring purpose) and
    • Don’t create too much structure.
  • How to defend yourself against competition:
    • Build an awesome product and
    • Never get out-innovated.
  • Lessons from Groupon’s journey:
    1. You’re building a tool, not a piece of art. Don’t be blinded by the vision.
    2. Recognise and Embrace your constraints.
    3. Have a Growth plan.
    4. The best tools aren’t always that cool – email is worth 10x more to Groupon than Facebook/Twitter followers.
    5. You will probably fail – failure is real but you don’t have to fail.
    6. Quit now – signs are always pointing but you get to decide.

I highly recommend you watch the videos below of Andrew talking about Groupon since it’s both educational and entertaining (plenty of humor).

Video part 1 of 2Andrew Mason – Founder of Groupon @ Startup School 2010
http://www.youtube.com/watch?v=fw6GxABcdy4
Video part 2 of 2Andrew Mason – Founder of Groupon @ Startup School 2010
http://www.youtube.com/watch?v=dIUlweek0FM

11:00
Break

11:30
Tom Preston-Werner
Founder, GitHub

Tom Preston-Werner - Founder of GitHub

12:00
Greg McAdoo

Partner, Sequoia Capital

Greg McAdoo - Partner of Sequoia Capital
  • “Leverage” is very important to demonstrate value in attaining VC funding.
  • Read about Achates Power “Fundamentally Better Engines” and how they did what GM couldn’t do in 20 years with half the staff.
  • Key points on the success of startups getting VC funding:
    1. They thought differently.
    2. They don’t throw money at problems, but ideas.
    3. They built simple easy to use products.
    4. They stay closer to the customers.
    5. They do more with less.
    6. They ship something early.
    7. They put a price on it early.

12:30
Reid Hoffman
Partner, Greylock; Founder, LinkedIn

Reid Hoffman - Partner of Greylock & Founder of LinkedIn
  • There is around 7 +/- 2 of sites people have in their mind. Your goal is to be one of those 7. Search is in the 7.
  • Competition is the noise you need to get above. One way to do this is to make sure they sux and you don’t.
  • Release version 1 of your product asap to test your hypothesis early and to prove your ideas. If you are not embarrassed by version 1 you have released too late.
  • Build an intelligence network early, from investors, co-founders etc to help with testing your hypothesis (pivot).
  • Make social features available for when new customers ask – “who else is here that I know”.
  • Don’t plan for more than 6 months forward since the consumer internet changes rapidly.
  • Hire people who cohere as a group and learn quickly.
  • Solve your venture’s hardest problem of distribution e.g. how to get to massive size. And then you are on your way to success.

If you are on LinkedIn let’s connect. Just let me know who you are.
My LinkedIn profile is located here: http://www.linkedin.com/in/semerda

12:55
Lunch

Ron Conway
Partner, SV Angel and former co-founder of Altos Computers

Ron Conway - Partner of SV Angel + Ron's good friend MC Hammer
  • Provide a service where users are happy and then monetize.
  • Entrepreneurs build and innovate companies and investors should be lucky to be a part of it.
  • Never forget its your company, the founder’s company.
  • Once an entrepreneur, always an entrepreneur.
  • It takes guts but anyone can do it.
  • It’s crazy to start a company with 1 founder. It’s all about building a great team. And if you are a founder you have to build a great team some day so why not build it the day you start the company – the 1st hurdles to get over.

There is more in the videos below where Ron outlines his journey and the journey of great friends from Napster, Google, Facebook and Twitter.

Video part 1 of 2Ron Conway – Partner of SV Angel @ Startup School 2010
http://www.youtube.com/watch?v=MvmYGK2Jhck
Video part 2 of 2Ron Conway – Partner of SV Angel @ Startup School 2010
http://www.youtube.com/watch?v=FjaI43_u3dk

Adam D’Angelo
Founder, Quora and ex-CTO of Facebook

Adam D'Angelo - Founder of Quora
  • It’s ok if something doesn’t scale as long as it strengthens your position.
  • Facebook leanings:
    • Good infrastructure early on saves future development time to correct it.
    • Get as much start-up experience as an employee so that later you can climb your own mountain with this knowledge behind you.

Quora is a great Q&A product with quality content.
You can find me on Quora here: http://www.quora.com/Ernest-Semerda

Dalton Caldwell
Founder, Picplz; Founder, Imeem

Dalton Caldwell - Founder of Picplz & Imeem
  • Don’t be a cannon fodder. Work on things you love. Life is too short.
  • Key before you start your own music startup:
    • Artists are poor so they won’t pay you,
    • The market is totally saturated,
    • The economies are challenging with required payments to labels every quarter and lawyers waiting for you to become big so they can sue you.

If you want a good laugh and learn heaps about the risks of starting up a music venture then you should watch Dalton’s music business review (videos below) of his 6 years of building Imeem, what worked and what didn’t.

Video part 1 of 2 – Dalton Caldwell – Founder of Picplz & Imeem @ Startup School 2010
http://www.youtube.com/watch?v=pshTi9dk7Bw
Video part 2 of 2Dalton Caldwell – Founder of Picplz & Imeem @ Startup School 2010
http://www.youtube.com/watch?v=TphryAOyY40

15:55
Break

Mark Zuckerberg
Founder, Facebook

Mark Zuckerberg - Founder of Facebook speaking with Jessica Livingston (Y Combinator partner)
  • Facebook’s mission is: Give people the power to share and make the world more open and connected.
  • Mark stated that he acquires companies primarily for the excellent people. “Past handful acquires were a success so why not more.”
  • The goal is to build Facebook as the McKinsey of Entrepreneurship.

In the video below Mark speaks with Jessica Livingston (Y Combinator partner) on the initial days at Facebook, about the new movie Social Network and answers popular questions about Facebook.

Video part 1 of 2 – Mark Zuckerberg – Founder of Facebook @ Startup School 2010
http://www.youtube.com/watch?v=SjVACXklxJk
Video part 2 of 2 – Mark Zuckerberg – Founder of Facebook @ Startup School 2010
http://www.youtube.com/watch?v=DjuMARuv5sg

Brian Chesky
Founder, Airbnb

Brian Chesky - Founder of Airbnb
  • If you have an idea put it up there online, no matter what it looks like. You need the feedback early on.
  • Inventors of Obama O’s: Hope in every bowl! and Cap’n McCain’s: Put a maverick in your morning cereals – when the times were tough and money was required.
  • Had many unsuccessful launches but persistence got them through. Paul Graham stated “you guys won’t die, your like cockroaches”.
  • Michael Seibel from Justin.tv introduced Brian and his co-founder to the Y Combinator methodology and eventually to Paul Graham. Initially, Paul didn’t like the business idea. That changed quickly.
  • Brian used a classic motivation / psychology approach that Anthony Robbins teaches: “Whatever you focus on expands (you get)”. So he decided to focus on revenue by printing a positively inclined graph depicting revenue and pasting it on the bathroom mirror. This way it was the 1st thing he saw every morning and the last before going to bed to dream. It worked!
  • Paul Graham advised: “Go to your users”. So Brian and his co-founder flew to NYC, Washington DC and Denver and knocked on people’s doors to sell their service – “do you know how much your bedroom is worth?!”.
  • Then, David, Barry Manilow’s drummer posted his apartment for rent while he toured with Barry Manilow. This changed the direction of AirBnB and the 1st “wiggles of hope ~ PG” appeared. AirBnB launched version 5 of their product and started to be Ramen Profitable.
  • Today, AirBnB is in 8200 cities, 166 countries and traffic has started booming in the last 5 months.
  • AirBnB is now a “Community market place for space”.
  • All this started with an airbed in a living room to solve an accommodation problem.

The following videos are titled “Powerless and obscure” – 1,000 days ago (October 2007). How Brian started AirBnB and it nearly fell apart only to survive after the 5th launch. Very inspiring and educational.

Video part 1 of 2 – Brian Chesky – Founder of Airbnb @ Startup School 2010
http://www.youtube.com/watch?v=KOytubycHOg
Video part 2 of 2 – Brian Chesky – Founder of Airbnb @ Startup School 2010
http://www.youtube.com/watch?v=VZ1fC6kAg5k

I also got to meet Brian the following day during Y Combinator Open-Day at AirBnB headquarters in SF.

Me with Brian Chesky - Founder of Airbnb @ AirBnB headquarters in SF

In Conclusion

And that wrapped up an amazing, day at Startup School 2010.

My top 3 take away (learnings) from Startup School 2010 were:

  1. Find a solution to something people are hurting (strongly need) and they will pay you for it.
  2. It’s all about the “Experience”, not the technology. You are selling the experience not the technology.
  3. Build an awesome product that makes your competitor’s version sux.

Now it’s time for action!

Ernest

Things to do in Silicon Valley + San Francisco

Things To Do in Silicon Valley, The Bay Area & in San Francisco.

So you decided to visit Silicon Valley and/or San Francisco and want to know where to go. Here is a hand full of places in Silicon Valley and San Francisco you can visit during your stay. Of course there is plenty more to do and see then what’s listed below, but this should be a good start for you. Don’t forget to read public transport options so you know how to get around Silicon Valley and San Francisco.

Things To Do in Silicon Valley (south bay)

Silicon Valley is suburbia, sprinkled like candy with many high-tech firm and great places to eat. It is nothing what you expect and must be experienced to be enjoyed.

University Avenue & Stanford University, Downtown Palo Alto
You can’t go wrong here. There are plenty of great restaurants to eat at, shops to explore and Stanford University is just round the corner (across El Camino Real).

Stanford University is enormous. There are plenty of free shuttle buses from Palo Alto CalTrain (on University Ave) which can take you directly to and around Stanford University. The University is beautifully located on a large piece of land surrounded by trees, grass lands and mountains. You can freely walk through the grounds and enjoy the Spanish-colonial style building architecture. Drop by the library and the gift shop if you want to get yourself some merchandise.

The road leading out of Stanford University is called University Avenue and heads directly into Palo Alto downtown. Downtown is full of great restaurants and shops.

Some of my favorites places to eat there:

  • Cheese Cake Factory – largest menu of choices you will ever see. And their cheese cake’s are like no other. Simply delicious.
  • La Strada Ristorante Italiano – nice little Italian place with great Seafood Marinara and delicious thin crust Pizzas.
  • Zibibbo – outstanding food & presentation and they know how to match the wine to your meal. They are a part of a larger group called Restaurant LuLu. Their San Francisco LuLu Restaurant is just as superb.

Castro Street, Downtown Mountain View
This is my home town and also another great place for dining and mixing with the locals.

Downtown Mountain View, Castro Street – one of the things to do in Silicon Valley
  • Red Rock Cafe – if you want to feel experience a hackers atmosphere then this is the place to be any evening during the week. Grab an Avalanche (a better version of Starbucks Frappuccino), connect to the free wi-fi on your laptop and absorb the energy in the room. You will no doubt also find me there. Check out my post on Red Rock here.
  • East West Bookstore – known as a spiritual bookstore, it is the source for expansive ideas, a retreat from ordinary life, and a gathering place in support of community ideals and spiritual growth. It was founded by a monk by the name of Swami Kriyananda who is the author of over 100 books and the composer of over 400 pieces of music. If you are into spiritualism then you will find this place valuable + it’s across the road from Red Rock.

Some of my favorites places to eat at Castro Street:

  • Gelato Classico Italian Ice Cream – you won’t look at another ice cream again after having some of these. Try the Tiramisu Gelato, there is something super tasty about it.
  • Tomi Sushi – this place is a must for dinner. The sushi here melts in your mouth, it’s reasonably priced ($16 dinner combination) and the atmosphere & setup is authentic Japanese. including the chefs.

Santana Row
Santana Row is an upscale shopping, housing, dining and entertainment complex in San Jose, California. Westfield Valley Fair is located just to its north, on the other side of Stevens Creek Boulevard, and the Winchester Mystery House just to the west, across Winchester Boulevard.

High-tech companies to drop by for a picture

  • Googleplex – a must! Located at 1600 Amphitheatre Parkway Mountain View. You will see plenty of Google bikes around which the Googlers use to move around between the campuses. Something is always buzzing around here. From the T-rex in the courtyard, outside swimming pool to the university style feel atmosphere.
  • If you venture a tad down the road you will come across the Android complex with the large statue of the Android robot next to a cupcake and around the corner Mozilla & LinkedIn Corporations. If you run into some sheep don’t worry, they are working for Google eating cutting down the grass.
  • HP (Hewlett-Packard) & Symantec – because they are right next to each other on Ellis St in Mountain View and the HP founders are famous for having kick started what is known today as the Silicon Valley.
  • While you’re in Mountain View, check out the other tech companies located in Mountain View. There are plenty here!
  • Facebook is located on 1601 S California Ave, Palo Alto. Although there is not much to see from the outside. See my post on Facebook’s Open Graph Protocol (OGP) where I have included a picture of the building. Again not much to see but if you have it on your to-do list then why not.
Me at Googleplex for lunch – a must on the things to do in Silicon Valley

For more high-tech companies in Silicon Valley mapped out on a nice map of the bay area, check out my blog post located here.

Attend a Meetup
If you have the time try to go to one of the popular meetup groups. There is always a buzz in the air, plenty of energy and interesting people to connect with + score a free pizza & coke. Read my prior blog post on which meetups to attend.

Recapping the popular meetups:

  • Hacker Dojo: Located around the corner from my place (in Mountain View) is a place for hackers to hang out and code. Also the home of Android weekly developer meetings and monthly presentations from cloud companies et al.
  • Googleplex: Hosting Silicon Valley Google Technology Users offers members who develop applications using Google technology to connect and present their projects.
  • Yahoo’s LAMP meetup hosted every month to share Yahoo’s engineering efforts and provide an environment to learn.
  • Stanford Bases: Stanford University’s entrepreneurship group is one of the largest student entrepreneurship groups in the world dedicated to cultivating the next generation of entrepreneurs in Silicon Valley and beyond.
  • The Silicon Valley NewTech Meetup Group [SVNewTech] – always fills up in minutes once the reservations open with over 200 people attending each month.
  • The Silicon Valley iOS Developers’ Meetup – another one which fills up with over 100 people attending each month.
Things to do in Silicon Valley on a Google Map

Things To Do in San Francisco (the city)

San Fransisco is a city of micro climates. You can notice the difference as you drive up 101 or 280 and the weather changes from a beautiful sunny day to overcast & cloudy. So check the weather online before setting off on you trip from the valley into the city.

Lombart Street & Zig Zag Street
Lombart Street is famous for having steep hills. The Russian Hill part of Lombart Street intersecting with Van Ness Ave is the start of the most steepest hill in San Francisco. It must be driven up to be experienced. As you drive look back for a second to get a glimpse of the street’s sharp inclination.

Once you reach the top, you will be greeted by the most famous “Crookedest Street in the World.” with a 40-degree slope and tight hairpin turns. It is lined with houses and beautifully manicured gardens. It’s worth walking and driving down it.

San Francisco – Lombart Street at night

Fisherman’s Wharf
It is the northern waterfront area of San Francisco and a famous tourist location. It is best known for being the location of Pier 39 & it’s blubbery sea lions, San Francisco Maritime National Historical Park, the Cannery Shopping Center, Ghirardelli Square, a Ripley’s Believe it or Not museum, the Musée Mécanique, the Wax Museum at Fisherman’s Wharf, Forbes Island and restaurants and stands that serve fresh seafood, most notably Dungeness crab and clam chowder served in a sourdough bread bowl. It is also the place where you can organize a trip to Alcatraz (ref The Rock movie with Sean Connery) – which is clearly seen from Pier 39.

Cobb’s Comedy Club
My favourite comedy club! Headliners who performed at Cobb’s Comedy Club are regular guests on The Tonight Show with Jay Leno and The Late Show with David Letterman. Many have their own comedy specials on Comedy Central and HBO and can be seen starring in movies and on television.
More here: http://www.cobbscomedyclub.com/

Samovar Tea Lounge
Fanastic place to start your day with a nice selection of teas. There are 3 unique locations: Samovar Yerba Buena Gardens, Samovar Mission-Castro, and Samovar Hayes. Yerba Buena Gardens is my favorite for it’s atmosphere and unique location.
Website: http://samovarlife.com/

Dinner

  • LuLu Restaurant – great service, reasonably priced food and always fresh and tasty.
  • One Market Restaurant – awarded a Michelin Star for its excellence. If you have extra cash laying around this place is worth a visit.
  • Burger Bar – never disappoints, if all you want is a burger. Try the Kobe Beef Burger – it comes from Wagyu cow and the Kobe beef is rich, tender and juicy and cannot be matched by any other beef.

Nightlife

  • Vessel – located in the heart of San Francisco’s Union Square district, Vessel represents a luxurious lounge of signature San Francisco style and elegance.
  • RubySkye – another club located in the heart of San Francisco’s Union Square district in the famed theatre district, Ruby Skye is San Francisco’s premiere Nightclub and Special Event Venue.
San Francisco – Golden Gate Bridge. North of SIlicon Valley.

More Things to do in Silicon Valley?

This should keep you busy during your visit. There are also great posts by the Y Combinator team on things to do while you’re in Silicon Valley here:

Startup School – Things to do (other than Startup School)
http://wiki.startupschool.org/doku.php?id=having_fun_in_the_bay_area

Paul Graham – Where to See Silicon Valley
http://www.paulgraham.com/seesv.html

Steve Blanks – A Visitors Guide to Silicon Valley
http://steveblank.com/2011/02/22/a-visitors-guide-to-silicon-valley/

If you know / have heard of other cool places please share it with the rest of the readers here by placing it into the comments section below.

Happy exploring!

Other related posts of value:

Public Transport in Silicon Valley

http://www.theroadtosiliconvalley.com/transport/public-transport-commuting/

Major roads in Silicon Valley
http://www.theroadtosiliconvalley.com/transport/major-roads-silicon-valley/

Red Rock – hackers hangout
http://www.theroadtosiliconvalley.com/local-stuff/red-rock-hackers/

Ernest