Goodbye, Bon voyage, Do widzenia, שלום!

I resigned from Coupons.com.

It was very hard to do. I had a comfortable 6 figure job at Coupons.com leading the International Engineering team. My core responsibility was to make sure the International business is supported and everyone is happy there. The company I built (Couponstar Ltd) got acquired by Coupons.com and that is how I ended up in Silicon Valley. I was fortunate enough to experience a lot of change there and rub shoulders with many smart folks from Yahoo, Microsoft, Google, MySpace etc… I also got to run internally Python & Django classes (“Snake Wrangling for Couponians” as I called it) and build out the International products in that stack. It was a fun journey and maybe too comfortable.

And then I quit.

Why I quit

Mainly for 2 reasons:

  • The Silicon Valley Entrepreneurial bug and
  • Large company syndrome of being cubed – I will leave this point for another post.

Moving on is about change

… but not the way you may initially imagine it.

Change works best from within and the environment. Just like when I moved from Sydney (Australia) to Silicon Valley (USA). This was a major environmental change. It also changed the network of people around me.

“You’re the average of the five people you spend the most time with” ~ Jim Rohn

So moving on from the comfort of a job changes:

  • Your environment and
  • Your professional & personal network.

Change is not comfortable because it goes against the automatic programming known as the habit. But it becomes comfortable after a while and then your back into auto pilot mode.. again habit. To understand this and how to modify habits check out The Power of Habit: Why We Do What We Do in Life and Business.

Change is difficult but you adjust and move to auto pilot. Just like when you first learnt to drive a car. It was tough but now you don’t even bother to pay attention to it. That part of you is in auto pilot mode. It’s a gift we humans all have. Just need to embrace it.

So lets say you have made a decision to move on from being an employee to an entrepreneur. After a while you will never want to go back to being an employee not because it may be more financially beneficial but because your mind no longer associates with that environment, network and habit of being a cog inside a machine.

This is why children of entrepreneurs end up being entrepreneurs because they too have grown up in that sort of mindset and moving to being an employee (the norm for most) just doesn’t comply. It doesn’t feel right. However coming from an employee’s mindset moving to an entrepreneur feels scary because you have yet not embraced the new way of living. You have a choice to embrace it and wait for the change to become a part of you or fall back into your old patterns. You choose.

This is how I roll ~ gtdfaster.com
This is how I roll ~ gtdfaster.com

Before, I was just another cog in the comfort machine. Now I will be rubbing shoulders with fellow entrepreneurs and business folks. Have full visibility across the whole business, full technology accountability and be responsible for making major impact and disrupting the medical space. Knowing that the technology we build and scale internationally is saving lives. I think I will enjoy the new journey ahead as the CTO of Medlert Inc.

If you are ever in SF ping me and drop in for the famous Samovar tea brewing & a cuppa! Medlert is located in 4 Embarcadero, San Francisco.

Samovar tea gets brewed here - drop by for a cuppa you wont forget!
Samovar tea gets brewed here – drop by for a cuppa you wont forget!

The awesome team I worked with at Coupons.com

Finally thank you to the team I got to work with at Coupons.com. And all those that attended Snake Wrangling for Couponians classes and my tech talks.

My International Engineering team (left to right): Keyvan, Dilip, Steve, Me, JP and Oleg.
Technical Operations team helping us out on the International front (left to Right): Dilip, Matt, Russell, Manny, Me, Jennifer & Rich

~ Ernest

My entrepreneurial life in Australia

I love tinkering and bringing ideas into reality. Seeing that idea come to life is amazing. The energy, thrill, excitement and daily challenges faced in order to bring an idea into reality is simply amazing. It’s true what Don Williams, Jr once said “The road of life twists and turns and no two directions are ever the same. Yet our lessons come from the journey, not the destination.”.

Below I share with you my entrepreneurial journey in Australia building start-ups and the lessons I have acquired by taking them. Without these I would not be the man I am today.

  • WebAnt Analytics – a quantitative service providing a holistic web analytics and customer metrics solutions that allows you to get inside the mind of your online audience. This also included the famous InSite module which could generate “phantom customers” for automation & monitoring. We used a lot of interesting models I learnt during the course of my MBA studies to provide a unique selling proposition and differentiate ourself from our only competitor on the Australian market (at the time), Red Sheriff. And then came free Google Analytics (Urchin) and the show was over. To read more click here.
  • Ramify – a company that provided tools and objective ratings of unit trust funds and Unit Trust Fund Management Companies using both quantitative and qualitative data. It was to be a valuable service to the Unit Trust Funds industry participants including retail and institutional investors, financial planners, agents, banks, Unit Trust Management Companies, regulators, etc. This one took me to Malaysia, presentations to board members of RAM (Rating Agency Malaysia Berhad) and dinners with CEOs of financial banks. To read more click here.
  • RockinTheShed – A weekly 2 hour Rock and Alternative radio station show delivering sounds from local and international artists blended with current news and happenings in the Rock and Alternative arena. The show played across 12 radio stations geographically in Australia, New Zealand, Canada and USA. We got to meeting & interview many interesting & famous bands and expand our broadcasting range. My band photography business span off from this venture. To read more click here.
  • Musichouse – A music ecosystem compromising of an Electronic Press Kit (EPK) for artists & producers with exclusive access to online & offline (radio) broadcasting channels via RockinTheShed. We developed a number of monetization models to appeal to our target market. RockinTheShed served as an initial hook to get leverage for Musichouse. We had a great team of smart entrepreneurs like Dave Manna (Sydney’s top Music Producer), Artur (RockinTheShed host) and Denis who is today the co-founder of embedster.com (Y Combinator 2010 Alumni). To read more click here.

What’s next?

You tell me…

Ernest