Bay Area Bike Share: a new regional transit system

Bay Area Bike Share bike sharing system has arrived in San Francisco and the South Bay Area and I’m loving it! Ready to ride?

Bike Area Bike Share is in the business of sharing economy. Centered around a human-powered transport we all take for granted, your average pedal bike (bicycle). Bikes are not new but the execution here of Bay Area Bike Share program is. It can potentially disrupt (and with time eliminate) polluting transport machines like Muni, Taxi and Bart.

Let’s face it, human-powered bikes are a great innovation and will never be replaced. In almost every European country, bikes are outselling new cars. That tells you something about the change occurring around us. Ride a bike!

How Bay Area Bike Share works

You pay $88 for an annual membership and get a digital key to unlock any Bay Area Bike Share bike. When one is available. I will get to that later too. The catch is you have to return the bike into any Bike Area Bike Share dock within 30 minutes or end up paying overtime fees ($4 at the time of writing this). Beware, This is advertised as “30 minute free” or as I like to call it, exercise motivator.

So your annual membership is the right to access to the bike network. As soon as you undock a bike you have 30 mins to get your ass from A to B fast so you don’t pay the overtime fee. This doesn’t stop you from dropping your bike off at another docking station and re-docking it again. I am sure this 30 mins time limit also keeps the bikes circulating, which helps with availability.

The Bay Area Bike Share stations are situated in SF’s Soho & Financial district and also at popular suburbs in the South Bay Area like Palo Alto, Mountain View, San Jose etc.. and growing. So your transport needs are sorted.

I highly encourage you to download the Bike Area Bike app to see where the docking stations are in relation to you, bike availability and free docks to return your bike into. I recently switched to using the Bay Area Bike app after the Cycle Finder app proved to be too unreliable. There is also an API you can tap into if you want to build your own app.

Saving of 50% from my foot commute

For me this bike system has shed my foot commute by 50%. Nearly 40 mins on a typical day. Yes I used to walk on average 15K steps a day. But replacing my walks with foot & pedal power I still get a lot of exercise in half the time. In fact I feel like I have a better work out on a bike.

I really believe that every employer whose staff travel on foot or public transport to and from work should offer this benefit. It’s a no brainer. It is a small price to pay for employee’s happiness. Yes riding a bike will make your employee happy – from the exercise which releases endorphins to less stress getting to work on time / making that Bullet Caltrain so they can be home with their family sooner. It’s an all round win. A happy employee is a productive employee.

Pros of Bay Area Bike Share program

  • Go green! “In the Bay Area, the transportation sector accounts for more than 50 percent of air pollution overall.”*
  • No need to worry about locking up your bike at a station or on the streets.
  • No need to maintain a bike. Sharing economy baby! And if your bike has problems, there is a button on the docking station you can press to notify Bay Area Bike Share maintenance people.
  • Have you seen all those bike owners on Caltrain with their bikes stacked according to town they are getting out? And then watching nervously that no one nicks their bike. Yes it is a pain and going on Caltrain with your bike is painful.
  • Exercise! Riding a bike spikes your heart rate which is great for burning fat and cardio workout. Unlike walking, jumping on a bike and paddling hard through the city is a great heart accelerator.
  • Get to places faster. Faster than Muni in San Francisco. Bikes are a great way to accelerate foot transport without the traffic component.
  • It’s dirt cheap. $88 for an annual membership is cheaper than catching public transport.

Improvement / Ideas

  • Availability. Demand vs supply. I’m starting to see the 2 x docking stations in SF Caltrain empty more frequently when I exit the train during morning peak hour. A better system for managing inventory might help here. Maybe some data scientist from Uber can help.
  • Better cycle apps. Cycle Finder app is unreliable – buggy and went offline after a buggy build made it to the iTunes store. The Bay Area Bike app is better but the API which they use must be delayed or not real-time since after getting advised that a docking station had availability I found it did not and had to haul my ass back 2 blocks to another docking station to drop the bike off.
  • Better API. Open up the API with real-time data including rider GPS location. This way any developer can go nuts creating apps which not only track their biking habits but can also build a commute scheduling system to ease the pain of availability. I can already see a nice app which integrates Moves app API with Bay Area Bike Share API. Yeah!
  • Gamification. Now who wouldn’t mind finding out they are in the top 10 for say San Francisco fastest cyclists or most miles travelled in a week. A mobile app or even a website interface which would allow rides to see their standing against all the other Bay Area Bike Share riders. Then take it a notch further and do cities i.e. LA vs SF. Now it’s getting interesting.. which city is the most healthiest based on users riding, miles travelled etc… this would create some healthy competition.

If you want to learn more about this program and sign up visit the Bay Area Bike Share website. They also have a Tumblr page here where photos of the bikes and users are posted every week.

Happy Biking!
~ Ernest

Author: Ernest W. Semerda

Aussie in Silicon Valley. Veryfi CoFounder (#YC W17 cohort). GSDfaster Founder. View all posts by Ernest W. Semerda

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