Why this Blog, The Road to Silicon Valley
Back in 2010, I started this blog as a way to take notes of my journey in Silicon Valley with the hope someone will find my learnings useful or helpful. If you want to connect with me, then I encourage you to follow me on Twitter and connect with me on LinkedIn.
Who is Ernest Semerda
I am an Aussie currently based in Silicon Valley, Mountain View to be precise. Originally from Wollstonecraft in Sydney, I arrived in Silicon Valley back in March 2009. I think my thirst for high tech lead me here and here’s how it all started (the story).
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While studying undergrad B.CompSci in Sydney, I started my 1st company (Purpleblue Pty Ltd) building websites for small businesses when Netscape 1 was the browser of choice. Later to help with sales & to better understand the customer, I built & sold to corporates a web analytics product (way back before google analytics existed).
After graduating, I did an enterprise stint at AMP Ltd in Australia & NZ getting corporate experience and an MBA to better understand business dynamics. Later shifting gears back into the startup space as CTO of Couponstar growing & opening offices in London & Sydney with a mission to help people save money. The success of this landed me in Silicon Valley (March 2009) when Coupons.com acquired Couponstar. In 2012 with a burning desire for disruption I shifted gears and partnered with David E for a new chapter in my life; a new mission, to help save lives at Medlert. |
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