The Road to Silicon Valley

The Road to Silicon Valley documents Ernest Semerda’s road of life twists and turns in California. Arrived in Silicon Valley in March 2009 from Sydney (Australia). These are my lessons from the journey & the destination. Here you will find everything you need to know about getting here, settling in both financially and personally, the psychology of such a big move including the daily experiences of being in a rapidly changing & face paced high-tech environment. Enjoy!

Ernest Semerda (me)

Who is Ernest Semerda: Bsc. Comp Sci & AGSM MBA. I Lead & Code for Coupons.com. Prior software architect at AMP Ltd, later CTO of Couponstar Ltd followed by an acquisition by Coupons.com, a $1B company. I am an Aussie entrepreneur & software engineer working on refreshing & innovative products in Silicon Valley like GTDfaster, Facebook ReadingList app et al. Follow @ernestsemerda

Why this blog: Since high school (back in Sydney, Australia), I have always dreamt of one day working in Silicon Valley, a region in California to the south of San Francisco that is noted for its concentration of high-technology industries like Google, Apple, Microsoft et al. Silicon Valley is the place made from dreams, where people change the world and bring life into innovative ideas. Here, failure is called education, change is called progress and the employee is truly no.1. It is also the place where one can connect with amazing talent and have an experience like no other. This is Silicon Valley. It’s all here, and so am I. My aim is to share with you what’s it’s like to be immersed in this environment and how you too can be here to experience this.

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Photos: Credit goes to Rohit Mordani for providing amazing banner photos used on this site. Follow Rohit on Twitter @mordani or at 500px.com/mordani.